Dries Van Noten is a Belgian fashion designer who launched his eponymous label in 1986. Van Noten is known for his eclectic and colorful designs, which often blend different cultural references and fabrics. Van Noten's early collections were characterized by their use of bold prints and patterns, as well as their use of luxurious fabrics such as silk and velvet. His designs were an immediate hit with critics and consumers alike, and his brand quickly gained a notoriety as a reputable face of new-luxury.