Marithé Bachellerie and François Girbaud have been a designing duo for forty five years. With deep roots intertwined with music history, the surge in 90’s hip-hop style making its revival has been a massive accreditation to the brand’s rising popularity in recent years. M+FG was first recognized on a global scale when rap duo Kris Kross sported their wide-cut denim in their renowned music video “Jump”. Following the number 1 charting hit’s prevalence, Girbaud soared in desirability, with industry leaders such as Biggie Smalls and Ghostface Killah dropping references to the brand of their own, of course, rocking their pieces as well.