Pelle Pelle’s undeniable ties to the creation of modern street style is a relationship that doesn’t get the recognition it deserves. The first brand to create baggy designer pants in the early 1980’s, Marc Buchanan’s proudly American brand would go on to be a pinnacle of rap and hip hop’s flowy, relaxed dress code. Merging their marketing campaigns with rappers of the era such as Dru Hill and The Alkaholiks, Pellé Pellé truly broke the industry standard by unifying popular culture with luxury goods.