Hysteric Glamour

Hysteric Glamour, founded by Nobuhiko “Nobu” Kitamura in 1984, has prospered through the ties of both luxury and streetwear for over four decades. Beginning his career at the youth-oriented fashion label “Ozone Community”, Nobu quickly became obsessed with the tropes of Western culture. Taking this newfound inspiration, he left his position and embarked on a sole journey under namesake “Hysteric Glamour”. First rising to fame in the local Harajuku scene, the label would eventually become a staple of Japanese and Americana style, amassing a cult-like following for their distinct street aesthetic.