The brilliance of founder Hidehiko Yamane’s Evisu, birthed the worldwide “Replica Movement” thus forming the premium denim market we know today. By tastefully recreating the original Levi’s red tab branding and signature cut, Evisu was the first of many Japanese brands to put their renowned craftsmanship and personal touch into Levi's ideology. Evisu’s commitment to quality and instantly recognizable branding has made it an industry leader in this space, even 30+ years after its establishment.