Gucci is an Italian luxury brand founded in 1921, known for its leather goods and iconic logo. It gained popularity among celebrities in the 1950s-60s, but faced financial difficulties in the 1980s. However, under Tom Ford's leadership in the 1990s, Gucci experienced a major transformation, becoming a leader in fashion with a more sensual and daring aesthetic. Today, Gucci is renowned for its bold designs, collaborations, and commitment to sustainability, while maintaining its legacy of quality, innovation, and Italian style.