Twin brothers Dean and Dan Caten’s legendary Canadian label Dsquared, founded in 1992, has a longstanding history, dating far before the brand’s recent popularity that has spread like wildfire. The Caten brothers grew up in Toronto, leaving the city for a short stint at Parsons School of design after dropping out only one semester into their post-secondary education. Gaining hands-on experience under Gianni Versace and Diesel, the two built their own brand from the ground up in the early 90’s, later forming their menswear line Dsqaured2 in 1995. With an explosion of popularity from Madonna’s 2000 MTV ‘Don’t Tell Me’ music video, where Dean and Dan custom fitted the pop-icon in their garments, Dsquared2 has since grown to be a massively successful company.
