Founded in 1978 by Italian designer Renzo Rosso, Diesel began their creative endeavors strictly as a denim manufacturing company, innovating with eclectic choices of washes and designs. Increasing in popularity following their initial success, Rosso would go on to expand Diesel’s product lines, spilling into larger markets of clothing, footwear and accessories. Alongside the production of amazing garments, Diesel’s growth can be attributed to brilliant marketing campaigns. Setting the tone of a rebellious and irreverent spirit, Diesel’s nonchalant approach to high-fashion stood against everything the industry was pushing for in the late 1990’s through the early 2000’s